Expert Strategies for Showcasing Your Region to New Talent

Expert Strategies for Showcasing Your Region to New Talent Attracting talent to a regionâ€"in this case, Ottawaâ€"rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential. Natalie MacArthur is Director of Talent Attraction at Invest Ottawa. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: • Why they make sure Ottawa is the pull for new hires • How they use a region in their employer brand strategy • Why common misconceptions about the region bring talent hire challenges • What the unbelievable quality of life means • What workinottawa is all about You can connect with Natalie here.

2017 Content Marketing Trends

2017 Content Marketing Trends As the world hurtles forward into the Digital Age, content marketing has become increasingly important when it comes to promotion. Staying on top in such a dynamic and ever-evolving industry can be difficult to say the least. With the aim of the game to stay original, fresh and relevant, it would be a good idea to keep on top of the latest trends in order to capitalize. The team at Yoma, a Liverpool based digital marketing agency, have compiled a list of content marketing trends that are bound to be useful in 2017.   Heres a helping hand to anybody that wants to stay ahead of the curve. Create a content marketing plan We cannot stress this enough.   Adopt a content marketing strategy and your campaigns are much more likely to be successful. Having a documented plan will effectively guide your content team towards the goals they wish to achieve. If something isn’t working, you won’t have to sit there scratching your head.   Instead, you can point to something within that strategy and alter it. Facebook Twitter Everyone and their grandmother has a Facebook, so why doesn’t your business? Veritable powerhouses when it comes to content sharing. If your company isn’t utilizing social media then you’re missing out on vital opportunities when it comes to content sharing discovery. Let your customers do the work for you. Utilize the visual They say a picture is worth a 1000 words. They’re far more digestible than 1000 words too. Visual storytelling is one of the most effective ways to get your content to land with an audience. Whether it be through pictures or video, you would be best served to find a way to develop your use of visual multimedia in the new year. Get creative with your writing We’ve heard it time and time again about how fresh, original content is best, yet how is it that there is still so much dull content out there stinking up the web? Think to yourself as you’re writing content â€" would I read this? Making easily digestible content that enriches people’s lives is key to success. Creative writing is a skill that’s worth its weight in gold if you can master it. Optimise for mobile The internet receives more traffic from people surfing on their mobile devices than their desktops than ever before. Ask yourself, am I doing everything that I can to provide a good user experience for those accessing my content on their mobile? Spending the time to make sure your content is easily accessible to those using their mobile will pay dividends. Better still, if you have the resources create an app for your company. Remember, it’s content marketing, not content creation Often we write articles, publish them and move on to the next without a second thought. Promoting your content is essential to making sure it gets seen and more importantly motivates action! Repurposing or simply republishing previous content can be a effective time saving tactic and will attract visitors, so long as it is still relevant! Another great way of getting your content out there, is through the use of ‘promoted posts’ on social media. Facebook and Twitter allow you to reach new customers, by using demographic targeting tools and analysing what works best for your audience. If you’ve spent enough time and effort creating your content and you are confident that this will enrich your customer base, can you afford for it not to be seen? Can you predict any content marketing trends for 2017?

4 Questions to Help You Find Career Satisfaction

4 Questions to Help You Find Career Satisfaction Every so often, our career satisfaction gets called into question. We may have an extraordinary bad week or month leaving us questioning why we chose a career path to unhappiness.When this happens, it is a good idea to find your career satisfaction again by asking these four questions below.It’s a good idea to write out the answers for yourself. It serves as a reminder to keep going on those tougher days in your career.1. Why Is My Career a Great Fit Me?We all have specific motivations for why we choose our career. A career progresses along side our personal lives. As we get older, start families, and have more responsibilities, motivations change. The chosen career is either shaped around your new motivation and personal life, or the career satisfaction fades.Career satisfaction is often the result of a strong work-life balance. If that balance is thrown off, so is the career path. The career starts to become a burden. You can get career satisfaction back by looking for the origin al motivation behind why you chose your career in the first place.Connecting the dots of your past reminds you how you discovered your work-life balance. If you are no longer motivated or inspired by your career, and you know for sure, it may be time to consider finding a new career. 2. What Sparks My Curiosity?No person “gets passion” or “finds passion”. Passion in a career starts with a seed of curiosity planted in your brain by something.You were curious about an activity, so you checked it out. And you discovered by following your curiosity that you had a passion for something. Then, you chased that passion. Some of the greatest inventions of all time started with the question, “What happens if I do this?”.Find out what sparks your curiosity and try it. You will find your passion and career satisfaction. If you do not, you will discover why you do not like something. It’s ok to try something new. It does not mean you have committed to a career.3. What Makes Me Feel Passionate?So, you were curious about many things and tried them all. Nothing seemed to get your passion fired up. It is time to try a new approach.Sit down and write out everything you are passionate about in your career. Analyze what takes place at work when you feel the most career satisfaction. Look for specific patterns in tasks and behaviors that leave you satisfied. Then, write about the things that feel like career “buzz kills” at work. When you are done doing this, you will find out why you felt passionate about your career. And you will find what may be killing it. Chances are your job satisfaction is affected by the next question.4. What Career Skills Am I Missing?The most liberating feeling in the world is learning how to take care of yourself and others. Quite often, we do not achieve the most job satisfaction because we are lacking specific career skills. Not being able to perform a job, that you once were very good at, can be disheartening. However, the solution to your problem could simply be that you need to learn a new career skill.Unfortunately, people who avoid learning new job skills will start to get paid less and less as they get older. This can seriously damage your career satisfaction. If you know you have to learn something new, and you do not do it, you are not adapting to changes in your career.Don’t blame an industry for your dissatisfaction. Start picking up new skills through online courses and classes. The more you are able to stay sharp, productive and smart, the greater your career satisfaction.

5+ Best Dietitian Interview Questions Answers - Algrim.co

5+ Best Dietitian Interview Questions Answers - Algrim.co We’ve compiled the absolute best dietitian interview questions and answers to help you prepare for your upcoming job interview as a dietitian. Dietitians are those who help clients who struggle with being under or overweight. They help assess clients current eating, exercise, and personal habits to help either rehabilitate them or guide them toward a more healthy lifestyle. Dietitians do require some licensing and schooling. So if you are looking to become a dietician, be sure you have the proper educational requirements before going into any interviews. Dietitian Interview Questions & Answers 1. What is the role of a dietitian? A dietitian is there to help serve as an educational and coaching vehicle for clients who are struggling with weight or health issues. Sometimes dietitians help athletes, who are looking to gain muscle or strength. But for the most part, our active role is helping those who are underweight achieve some stasis. And those who are overweight, to reduce some of the burdens they are putting on their bodies due to their size. 2. How would you help an obese client? First and foremost we have to determine if the client is actually obese. We cannot be quick to judge. We need to examine their lifestyle, interview them on their goals, understand their background, understand their height, etc. Then we can determine if they are in a healthy weight range. After that, we should start examining their lifestyle as it pertains to food and assessing where and what to cut or change. 3. How would you help an underweight or anorexic client? Very similar to assessing our obese clients, we should be truly understanding if our client is struggling with anorexia or if they are dealing with diet problems in particular. Both are okay but need to be dealt with in particular fashions. We need to be cautious of the fact that being underweight is just as dangerous to the body as being overweight. We should then assess food and lifestyle habits to determine the best path forward for guidance. 4. What should you be cautious of as it relates to treating clients for health or weight issues? For all of these issues, they are putting strain or stress on our body. Either our hearts, blood pressure, bones, back, and much more. We need to be cautious about treating someone with these ailments so that we aren’t causing further risk. We also need to be making gradual changes, not sudden or extreme changes which the body could react to in a negative way. 5. What are some ways you can go beyond above and beyond in your role? Playing an emotional support role is a great way to go above and beyond. Our clients are struggling with diseases and issues that go beyond simply “not doing the right thing.” We need to take into consideration their family history and ensure we’re designing a program and path that works best for them. Other Dietitian Resources Dietitian Job Description Related Hiring Resources Dietitian Job Description

We found out the truth about university life from freshers and finalists - Debut

We found out the truth about university life from freshers and finalists - Debut This post was written by an external contributor. Here, Suphanida Thakral talks to freshers and finalists to find out how their opinions on university life have changed. Fresh faced and eyes wide with aspiration, it is not difficult to pick out a fresher in a crowd of students on campus. Going to university will transform you, they say. You’ll be away from the safe haven of your home and be one step closer to the realities of the ‘real world’. Whilst many people claim university to be the best three (or indeed four) years of their lives, exactly how much does it change us? We decided to speak to students at the University of Warwick to find out! Do you miss living at home? General Fresher Verdict: Although newly found independence was greatly appreciated, the general comforts of home were missed- support from the family and, of course, mum’s food. General Finalist Verdict: Spending time with family (as well as having home cooked food) was also missed. Our verdict: At first glance, there doesn’t seem to be much difference- both freshers’ and finalist (well, at least a sizeable majority) alike find cooking for themselves a pain. With freshers’, however, you can tell that they do not take their independence for granted and probably rely a lot more on the support system at home. Do you feel closer to your friends at uni or your home friends? General Fresher Verdict: Uni friends, due to easier access during term-time, are seen as much closer. According to most respondents, they feel that they can relate to their uni friends better because they are doing the same thing and following a similar path. General Finalist Verdict: It really depends on the shared experiences one has with either their home/uni friends over the course of their time at uni. On one hand, it’s easier to feel closer to home friends because you have grown up together and you tend to have similar backgrounds. On the other hand, however, it’s easier to make closer friends at uni because you meet such a wide selection of people to choose from and, as you’re often living together, they become more like family. Our Verdict: The responses aren’t surprising to us because, as a fresher, one tends to look at that particular moment in time. As a finalist, however, you realise that you won’t be around most of your uni friends either so you start to see the bigger picture- friendships are built around shared experience, and at each stage, your close friends know a part of you that your new friends probably never will. Do you face any problems currently? If so, what are they? General Fresher Verdict: Exams were seen to be quite stressful- the be all and end all of one’s life almost. Other than course related problems, budgeting was another area many students struggled with. General Finalist Verdict: For those that have not already secured a graduate job, the main problem is not knowing where to start when looking for a job or finding the application process intimidating. Our Verdict: This one is a no-brainer. We all know how exams felt like the end of the world when we were just starting out uni. And when speaking to any finalist student/graduate, the word ‘job’ is definitely going to come up somewhere in the conversation. How do you envision your future to be? General Fresher Verdict: Most people have an idea of what they want to do. But a lot of the time, they don’t know how to go about achieving that and are open to that changing. General Finalist Verdict: Most people found their own path after uni. Whether this may be a graduation scheme/job, time off to travel, or even moving back home to look for new opportunities. Our Verdict: There does not seem to be a set path after uni people do what works for them because at the end of the day they are just starting out with their lives and don’t have to have it all figured out by their mid 20s. But, for a lot of freshers, they feel like they have to know where their lives are headed. It is generally agreed that one was more naïve and carefree as a fresher. Since coming to uni, one has the opportunity to become more open minded and confident thanks to living on their own. They also have a lot more life experiences and a lot more chance to make mistakes as well as to learn from those mistakes. Connect with Debut on Facebook, Twitter, and LinkedIn for more careers insights.

Government Career Advice Q A

Government Career Advice Q A My radio interview this week with Stewart Liff, author of Managing Your Government Career sparked some great listener emails. Stewart was kind enough to respond to the additional questions with the inside scoop on landing a government job!Question: How do you get around the system? No doubt there are many of us with great credentials but otherwise shouldnt waste our time due to gaps in our employment, bad employers or firms that have been merged, purged, bought and sold so that we cant provide references. Is this a lost cause? If so, are there still opportunities to work for the government without the paperwork? Consulting? Appointments by elected officials? Answer: There are several ways to work for the government. The most direct way is to become a government employee. If you do not have references to cover the immediate past, this will not disqualify you for government employment, as they are not really taken into account until the end of of the selection process. At that point, i f they like you well enough to tentatively select you, the odds are that a gap in your employment will not be a concern, particularly if it is driven by the economy, which everyone understands has had an adverse impact on many people. Consulting opportunities certainly exist with the government, but there are a wide variety of rules and regulations that govern this process. You can 1) try and consult directly with the government, which often involves having to either bid for government contracts that are announced to the public; 2) get on a GSA schedule as an approved vendor; or 3) work for a company that consults with with the government. Political appointments are generally at a high level and often, but not always go to people who were involved in the most recent Presidential campaign.Question: Are there professionals we can hire to do the paperwork for us? How much? For the working person, it may well be worth $500 to $1,000 when we dont have the time to do it ourselves. Answer: Im sure there are, especially retired Human Resources experts. However, the most important part of the application process is your resume, which you should develop on your own. Once that is completed you can use that for every job announcement you are interested in (although you should customize it for different jobs.) Beyond that, all you would have to do is either answer several questions designed to identify your knowledge, skills and abilities (KSAs) or respond to a series of multiple choice questions. Once you have applied for a few jobs, the process will pretty much be the same and the amount of work involved in submitting your application should drop precipitously.Question: Does the government use recruiters/headhunters? Answer: Not that I am aware. The people who get the best jobs with the government follow the strategies Ive laid out in Managing your Government Career. They apply only for the jobs that are a good fit for them, they submit a first-class application that dis tinguishes themselves from the competition and they come to the interview on time and well prepared.Thanks to Stewart Liff for sharing his insights. If you have a career or industry youd like to learn more about, share your comments here. Lifes too short not to do work you love! Heres to us all Making a Great Living.

Why Is It Important To Get Good Writing Skills?

Why Is It Important To Get Good Writing Skills?To become successful in the job market, the basic writing position skills resume examples would prove to be a big help. Thus, let us know a few of the various qualities that make up the best ones.We have been told that jobs are available everywhere but this would be very untrue if you really want to get into it. This is the reason that a well written resume that has all the qualities will help you get the job that you want without much hassle. These are some of the characteristics that make good writing resume examples.The first thing is that the writing skills should be good enough to show the qualities that a company has looked for. If you do not have the writing skills, the employers would just look at your previous resume. The job would be given to somebody else who can write the resume just like you. Therefore, the resume examples have to be written with the ability to give the right impression on the employer.The second and most im portant characteristic that makes up the job prospects is the spelling and grammar. This is extremely important as there are many chances that you could hire somebody who could not do so. The positions skills resume examples should be grammatically correct and also as clear as possible. The spelling and grammar should also be good enough to catch the attention of the reader.The third characteristic that you must have is the writing skills. These skills must be very creative. You have to provide a different perspective for the person reading the resume. For example, if the person has no business in the information technology sector, then you can try the hard to reach niche or get into the marketing business.These skills are also very important in sports. In sports there are many positions such as referee, goal keeper, trainer, medical assistant, etc. Therefore, you should have the skills of all these to have a chance of getting the job.Thus, these are some of the basic characteristic s that make great writing skills and they also make great position skills resume examples. So, learn about these qualities today and work on them.